CLIENT: Independent patisserie offering an assortment of high-end macarons, pastries and specialty chocolates.
CHALLENGE: Creating a visually spectacular representation of products to aid selection and increase presence.
SOLUTION: A printed catalog that displays the premium product featuring layout, photos and graphics of equal quality.
IMPACT: "The brochure is in every chocolate box now. It’s not just making an impact on our regular customers, it’s generating sales. It has become a big part of our marketing and advertising."
Featuring a chic storefront tucked among elite Bay Area restaurants and galleries, the patisserie welcomes customers with warm beverages and a delicious menu including luxury chocolates. In order to conceptualize the transcendent look and flavor of their gourmet chocolates, many of which are ordered as boxed gifts, customers were in dire need of visual assistance.
"We didn’t have an adequate way to present our products,” said the General Manager. “This type of marketing and branding was all really new to us. We really didn’t know what to expect or how to take care of things ourselves.”
With a premier chocolate show swiftly approaching, BPD immediately got to work creating a printed guide that would illustrate the patisserie's fine handmade chocolates. The result was a tangible showcase of these exquisite products with a layout, photography and graphics of parallel quality.
One true test was the approval of the company’s controller. Not only is it his job to monitor budgets, he is a connoisseur of similar industry publications.
“Our controller goes to the chocolate shows and collects brochures. Even he was happy with Bang Pound Dot’s work and he’s very picky. He pinpoints what looks cheap. It was nice to finally have his stamp of approval. Everybody loved how it came out. The design fits into our whole parameter.”
The brochure has already added value both increasing sales and boosting the impact of the company’s established branding.
"The pictures you put on there- wow! They pop out. It’s not just about the flavors, it displays our chocolates, our shop, and who we are as a whole."
All Inclusive Source
With the quick turnaround requirement and the company’s high end culture, the all-inclusive package that BPD offers provided the perfect solution.
"Bang Pound Dot’s package makes the experience very easy. We didn’t have to worry about a photographer handing it to a graphic designer then handing it off to a print shop. Choosing Bang Pound Dot made the whole experience a lot easier for us. We needed a quick turnaround and you delivered. It was actually finished ahead of schedule. That was huge. When we received it, our collective stress level dropped immensely."