CLIENT: Working professional with a side business that provides therapy and mentoring to individuals with Autism Spectrum Disorder (ASD) and training for professionals within in the industry.
CHALLENGE: Clear messaging. What the business does, where the expertise lays and who benefits.
SOLUTION: Define the brand through BPD process, then establish a new visual identity and corresponding messaging.
IMPACT: Client feels that the new brand adds value to her overall proposition. “This is who I am. This is how I run my business. It’s based on my heart, my passion, and my expertise.”
“I saw my previous logo on a clip art page! I was going through clip art and ‘oh, look at that!’ Here, I thought it was an original that my partner’s friend had done and all she had done was change the colors.” As a busy professional, evenings and weekends simply don’t provide enough time to devote adequate attention to your brand. Bang Pound Dot helps to accomplish goals that simply don’t coincide with busy schedules.
“You were able to do it for me, rather it taking me two weeks to accomplish just one step."
Using quick and cheap sources to build your visual identity communicates the same approach to your brand. Without the right connection to your logo, will you attract your desired customer base? Will potential customers walk away with a correct understanding of your business upon first look at your website? With large undertakings, it is easy to get a muddied vision. Bang Pound Dot helps you streamline your vision and focuses on the important elements that will effectively communicate your intent. With your mission, values and brand attributes identified, important decisions become clearer and easier.
A lack of a unique value proposition and the failure to communicate it clearly and compellingly partly explains how 8 out of 10 new businesses fail.
Identifying a Readable Brand
Quality branding is a vitally important investment for small businesses. Forming a positive and consistent impression from the start will help establish a successful overall experience. Without a clearly allotted budget or time to consider branding, BPD’s planning and strategy process can be easy and affordable. And (gasp) maybe even fun!
“We worked through and discussed archetypes to encapsulate a brand that would properly reflect me, and my goals for the business.”
“Going to you helped me identify my business. Being a professional in my field, you helped me identify who I am in a friendly and understandable way to the public through exploring branding and understanding the process of branding.”
Let Bang Pound Dot help you make a good first impression as you enter today’s fast-moving world of digital development and branding. We offer experience, expertise, and empathy as your business takes off!