CLIENT: Working professional with a side business that provides therapy and mentoring to individuals with Autism Spectrum Disorder (ASD) and training for professionals within in the industry.
CHALLENGE: Messy navigation and cluttered user interface (UI) and complicated tools for the client to use on the back end.
SOLUTION: A new site that provides ease in both the front and back ends.
IMPACT: “I got something that reflects me, not just a quick fix to get an online presence.”
“I originally developed the website to get an immediate presence because the business was opening. I always knew it was kind of a band-aid.”
Your website is an essential part of your business. Often, it is the source of your client’s initial connection. Paid and organic searches will lead people to both you and your competitors. When guided to your site, these potential customers will determine what you do, if they like you and whether you provide the goods and/or services they need. Your site’s design and content is an important reflection of your brand. First impressions are everything, and in the speedy age of technology, the click of a mouse carries major weight.
“You brought me a creative and inspiring website that I am proud to show the world.”
When Technology is Not What You Do
Was it a specific passion or skill that inspired you to open your business? And that special knack you have just isn’t technology? You’re not alone. Branding, marketing and developing a digital presence are tasks that can work against a small business owner, focusing on your specialty takes enough time.
“You will have people who are not tech savvy and patience and guidance are highly needed. You offered that without frustration. That was important to me and that’s what you offered. I don’t know that anyone else would have been that patient.”
Working with Bang Pound Dot allows you to focus on what you know. After all, a product can be top notch but without effective marketing, potential clients will never know what they missed! BPD will ease the natural stress of a new endeavor by taking care of essential elements to your business, it’s what WE specialize in. Because as you know, great leadership takes some serious delegation.
Adding Your Own Content
Your site’s up and running, and you’re ready to launch into the blogosphere. This is when a content management system (CMS) can make or break. There are many different ones to choose from, like Wordpress, Squarespace, Shopify and Bigcommerce. All have different capabilities, strengths and weaknesses. BPD will help find you one that satisfies your business needs and personal preferences. Using the right tools in this area can make an incredible difference.
“I didn’t want to go into my own website to make a post.”
If it’s a difficult, cumbersome task, chances are you won’t be motivated to develop more content. And as they say, content is king! The state of the internet today is a fast-paced environment and attention spans are low. Without new content, you risk falling behind your competitors. And as we send you on your way, you will be happily equipped with skills that will help you meet the status quo.
So what have you learned?
First impressions are important. Your website is likely your first impression. Make yours good.
Focus on your specialty, we will focus on ours.
What you put in is what you get out. And you should be having fun doing it. After all, this is YOUR dream. Let us help you run with it.